Difference Between Branding & Marketing
Branding is long-term.
What is the company vision?
What can we disrupt in our industry?
What long-term impact will we make?
Branding defines trajectory.
Where are we going?
Why are we trying to go there?
What is the intention of our goals?
Branding builds loyalty.
Why will people connect with your brand?
What can you do to delight customers?
What will make them feel inspired?
Branding creates value.
Who are we speaking to?
What value can we give?
What impact will it make?
Marketing is short-term.
What will bring immediate results?
What will get our message heard?
What tools will we use to do it?
Marketing defines tactics.
What is a measureable goal?
What are our deadlines?
What is the size of our budget?
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Marketing builds response.
Why will people connect with your brand?
What can you do to delight customers?
What will make them feel inspired?
Marketing extracts value
How can your business get more clicks?
How can your business get a greater open rate?
How can your business generate leads?
