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Difference Between Branding & Marketing

Branding is long-term.

What is the company vision?

What can we disrupt in our industry?

What long-term impact will we make?

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Branding defines trajectory.

Where are we going?

Why are we trying to go there?

What is the intention of our goals?

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Branding builds loyalty.

Why will people connect with your brand?

What can you do to delight customers?

What will make them feel inspired?

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Branding creates value.

Who are we speaking to?

What value can we give?

What impact will it make?

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Marketing is short-term.

What will bring immediate results?

What will get our message heard?

What tools will we use to do it?

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Marketing defines tactics.

What is a measureable goal?

What are our deadlines?

What is the size of our budget?

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Marketing builds response.

Why will people connect with your brand?

What can you do to delight customers?

What will make them feel inspired?

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Marketing extracts value

How can your business get more clicks?

How can your business get a greater open rate?

How can your business generate leads?

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